The R&D Process

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@lucyrose.ltd

We have been up to some intense R&D lately and I’m going to share my thoughts on the R&D process. I don’t take too kindly to it – it’s incredibly frustrating and long and it feels at best like you’re going round in circles and at worst like you’re going backwards. I’m told by the engineer standing next to me “it’s all part of the process” – what process? The most frustrating why the hell did we do this in the first place process? In my head, we have this all worked out and it looks great and they are in the market. I am driving my Aston Martin, overseeing production and having exciting meetings. Reality hits me round the face. We’re not there yet. I enjoy problem solving, but not when it interferes with the timeline I have in my head about my life and success.

 

I was watching the Tiger Woods documentary ‘Back’ yesterday and at his first Masters as a pro golfer in 1997, he was asked if he thought he could win it. He responded saying “Yes, I think I can. I figure if I show up to a tournament and don’t think I can win, what’s the point in being there?”. The interviewer said “You’ll learn”. Tiger won the Masters in 1997 with a record breaking 12 shot lead and silenced the interviewer. I think he started playing golf around 3 years old. Do you think the hard work was put in over the four days of the Masters or the previous 18 years practicing day in day out? I’m in my practicing years. Every day push Lucy Rose a little bit further, every failed R&D piece although frustrating, is getting me closer to my four day Masters.

 

It brings me to a lyric in my favourite song Vienna. “Slow down, you’re doing fine. You can’t be everything you want to be before your time”. Everything has a timeline from the tulips in Spring to the development of a tiny human. Most things cannot be rushed and if they are, it usually doesn’t work out for the best. I’m going to keep going and one day arrive at my version of Augusta National. Do I think I will win? You bet I can.